Cam Sun, Cam Sand, Cam SURf

It’s interesting to note that just days after the Boracay – Bora blunder, I saw this very enticing billboard ad for Camarines Sur which clearly showed that it has embraced its popularized abbreviation (Cam Sur) and used it to their advantage. The billboard showed the governor surfing and these three phrases in big bold letters:

CAM SUN
CAM SAND
CAM SUR

It’s a very witty spin on the “Sun, Sand, Surf” phrase we all know (and love) and certainly got me in summer vacation mode again!

Anyone planning on going to Cam Sur soon? What did you guys think of the billboard?

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